A guide to selling a home.
Selling your home is an emotional decision and a substantial financial one. These are the steps that make a sale feel smooth instead of stressful — and how I help my clients through each of them.
Getting ready
How a home comes to market shapes everything that follows. The decisions made in the weeks before we list — pricing, preparation, positioning — determine whether the sale feels like a clean, confident process or a long slog with a disappointing outcome.
Understand why you’re selling
What do you actually want from this sale? Maximum proceeds? A fast close to relocate? The answer shapes everything that follows — pricing strategy, staging decisions, how aggressively we market, which offers we entertain. A frank early conversation about your goals is time well spent.
Set the right price
Pricing is the single most important decision in a sale. Price too high and you lose the first-three-weeks window when buyer interest peaks. Price too low and you leave money on the table. I’ll bring comparable sales, active listings, and an honest read of current market conditions — and we’ll price it to actually sell.
Prepare the home
Declutter, depersonalize, deep clean. Small repairs you’ve been putting off get handled. For higher-end properties, we bring in staging, professional photography, and sometimes a pre-market designer consult. My design background comes in here — I have strong opinions about what moves the needle and what doesn’t.
Going to market
The first three weeks a home is on market are the most important. Attention compounds early, and a listing that launches well tends to stay well. Everything we’ve built up to this point is in service of this window.
Market the listing
We launch with professional photography, a cinematic video tour for premium properties, targeted social advertising, agent-to-agent outreach, and a dedicated landing page. The goal is maximum qualified attention in the window that matters most.
Evaluate offers
Offers come in and we evaluate each one together — not just the price, but financing strength, contingencies, proof of funds, timeline, and what we can read about the buyer’s motivation. Sometimes the highest offer isn’t the best offer. My job is to translate each one into what it actually means for you.
Accept an offer
Once we’ve agreed on an offer, I review every term of the contract — deposit, financing, inspection contingencies, repair allowances, settlement date, fee allocation. When everything is in order and both parties have signed, the home is in escrow and we’re on a defined path to closing.
Closing
The offer is accepted and the calendar is set. What happens now is a careful choreography of inspections, appraisals, and paperwork. Done well, the last few weeks should feel almost anticlimactic — which is exactly what you want.
Manage the path to close
Inspections, appraisals, repair negotiations, lender requirements — lots of moving pieces, often with tight deadlines. I run all of it so you don’t have to. Most sales involve at least one unexpected issue; my job is to spot them early, keep everyone moving, and make sure we hit the close date clean.
Close
At closing, you sign the final transfer documents and ownership passes to the buyer. Once funds clear, you’re done. We’ll also coordinate the last-mile logistics: canceling utilities, final walkthrough, any post-close handoffs. It should feel calm because we planned for it — that’s the whole point.